Reselling the best tools for your client

I was thinking today about what vendors I have always been closest to over the years and it dawned on me that it's always been the ones that somehow helped me make money. Those are the ones that were really out to help me and our relationship was built around a mutual trust that if we both helped each other we would both win. I think that clients today are looking for that even more. With the economy being what it is, businesses don’t have time or money to waste on things that don’t grow revenue or have a substantial return on investment.

At the same time vendors are looking for ways to reinvent themselves in their customer’s eyes so they can help solve their client’s next problem and build stronger relationships. This helps so that when the next project comes along they don’t have to fight for it with the rest of the completion.

If you are a CRM or ERP reseller you know that add-ons or additional modifications are sometimes hard to justify because of their ROI. What you really need is something that can make an immediate impact on your clients business and is easy to show results. You need something that the users will embrace because it makes their job easier, makes them more efficient and gives them more time to do their job. You, as a vendor, need something that will resonate through the entire organization and get you noticed as someone who is helping them make money.

I have been in sales and marketing for over 20 years and I have used all the traditional data sources you can think of to look up company and contact information. I have bought lists and I’ve tried the online tools that you can trade contact information on and I’ve used contact management packages, ERPs, CRMs, Outlook, you name it. What I have found is that it always comes down to the data. You can have the best CRM and still not be able to grow your business. Customers need them to run their businesses, to gain efficiencies, to establish process but when you get right down to it if the data that is in the system is bad or old or not what you need then you are going nowhere.

I have an opportunity for anyone that really cares about helping their client’s make money and really wants to build a closer relationship with them. The tools we have will save your clients time, give them better data up front and keep their data fresher. By mining the most dynamic data source in the world your clients will know who is in the role they need to talk to and who the people are that influence that persons decision. These tools will find titles, names, emails, phone numbers, bios and other relevant information that traditional sources don’t have. Let’s face it, we all know where the data is that we need, it’s on the Internet, because that’s where we all go to update our information now. Whether it’s on social, professional or job sites people update their online information faster and more frequently than anywhere else. Even companies now update their web site more frequently than any other form of collateral. This is the age we live in. The data that is available can turn cold calls into a warm calls just by finding that one little piece of information that helps make a connection.

So how do we take advantage of this? We use tools that read, scour and mine the information automatically so we don’t have to. We know that if we tried to sort through the Internet by hand that it could take hours, days, weeks or even months to go through all the information out there before we found what we needed. That’s why the only option is to automate the process. That’s what these tools do, they find the information you need, capture it and then incorporate it into your CRM or ERP data. Then going forward you can continually update your records so that your data is always fresh and complete. These tools will help your clients keep their data up to date and give them a competitive advantage that is guaranteed to grow their revenue.

Take a look at the Broadllok suite of tools and contact me about becoming a reseller. You will grow your business, help your clients and close additional business faster and easier than you ever have.

See us at www.datasentials.com or contact me at mpridavka@datasentials.com