Friday, November 6, 2009

Where can I find the business contact information I need?

Where is the most comprehensive, dynamic and up to date business information found? That’s right, on the Internet, be it company, business, personal or social the first place data gets updated is on the web. So, when you are looking for business information for sales and marketing prospecting where do you go?

Many people go to lists, traditional business information databases or online services where you can trade contact information. What’s wrong with that, well if you consider that the data in these places is very likely to be wrong, outdated or just not there because things change so fast in today’s business landscape that they just can’t keep up, I think you completely understand the problem.

So how do we get to that priceless information on the Internet? We can’t read every page of a company’s web site or sort through every search result that a search engine returns. We can’t sit and cut-copy-paste all day when we find a list of prospective companies we want to call on and there is no way to build a list from scratch based on how companies describe themselves on their web site.

But what if there were tools to automate the mining and capture of all this incredible data? What if we could tell these tools what we were looking for and they went out and automatically did all this for us? Could we now tap into this dynamic information that no list or database could ever provide?

Yes we can, the Broadlook suite of tools will mine the Internet to provide you the most up to date comprehensive company and contact information available. There is no lists, no databases, no data sharing, the tools just pull the information directly from the source where they find it on the Internet.

This is the new generation of business information tools for B2B prospecting. See them today at www.dtasentials.com/products/broadlook or contact us today for a complete demonstration.

www.datasentials.com/contact

Wednesday, November 4, 2009

Reselling the best tools for your client

I was thinking today about what vendors I have always been closest to over the years and it dawned on me that it's always been the ones that somehow helped me make money. Those are the ones that were really out to help me and our relationship was built around a mutual trust that if we both helped each other we would both win. I think that clients today are looking for that even more. With the economy being what it is, businesses don’t have time or money to waste on things that don’t grow revenue or have a substantial return on investment.

At the same time vendors are looking for ways to reinvent themselves in their customer’s eyes so they can help solve their client’s next problem and build stronger relationships. This helps so that when the next project comes along they don’t have to fight for it with the rest of the completion.

If you are a CRM or ERP reseller you know that add-ons or additional modifications are sometimes hard to justify because of their ROI. What you really need is something that can make an immediate impact on your clients business and is easy to show results. You need something that the users will embrace because it makes their job easier, makes them more efficient and gives them more time to do their job. You, as a vendor, need something that will resonate through the entire organization and get you noticed as someone who is helping them make money.

I have been in sales and marketing for over 20 years and I have used all the traditional data sources you can think of to look up company and contact information. I have bought lists and I’ve tried the online tools that you can trade contact information on and I’ve used contact management packages, ERPs, CRMs, Outlook, you name it. What I have found is that it always comes down to the data. You can have the best CRM and still not be able to grow your business. Customers need them to run their businesses, to gain efficiencies, to establish process but when you get right down to it if the data that is in the system is bad or old or not what you need then you are going nowhere.

I have an opportunity for anyone that really cares about helping their client’s make money and really wants to build a closer relationship with them. The tools we have will save your clients time, give them better data up front and keep their data fresher. By mining the most dynamic data source in the world your clients will know who is in the role they need to talk to and who the people are that influence that persons decision. These tools will find titles, names, emails, phone numbers, bios and other relevant information that traditional sources don’t have. Let’s face it, we all know where the data is that we need, it’s on the Internet, because that’s where we all go to update our information now. Whether it’s on social, professional or job sites people update their online information faster and more frequently than anywhere else. Even companies now update their web site more frequently than any other form of collateral. This is the age we live in. The data that is available can turn cold calls into a warm calls just by finding that one little piece of information that helps make a connection.

So how do we take advantage of this? We use tools that read, scour and mine the information automatically so we don’t have to. We know that if we tried to sort through the Internet by hand that it could take hours, days, weeks or even months to go through all the information out there before we found what we needed. That’s why the only option is to automate the process. That’s what these tools do, they find the information you need, capture it and then incorporate it into your CRM or ERP data. Then going forward you can continually update your records so that your data is always fresh and complete. These tools will help your clients keep their data up to date and give them a competitive advantage that is guaranteed to grow their revenue.

Take a look at the Broadllok suite of tools and contact me about becoming a reseller. You will grow your business, help your clients and close additional business faster and easier than you ever have.

See us at
www.datasentials.com or contact me at mpridavka@datasentials.com

Wednesday, October 7, 2009

How about a really cool tool for FREE

In today’s world who has the time to sit an cut-copy-paste all day to get the data you need into your contact manager. It’s bad enough that you have to find the information and then it’s even worse when you have to enter it by hand into your Outlook or CRM. I mean let’s face it by the time you do just one contact you’ve wasted ten minutes or so.

How about a tool that allows you to highlight the contact info, hit Control CC and then choose where you want to put it. Oh, and by the way, do it on your mobile device also. I know it sounds simple and really isn’t that the way it should be. If you are in sales you know what I mean, all day long you are collecting new contacts and the time you waste entering them or cut-copy-pasting them is time you are spending contacting the people you need to be talking to.

So here is what I have for you today, a tool called Contact Capture from Broadlook Technologies, that you can download for free that will save you an unbelievable amount of time whether you use it to grab one contact at a time or many. So go to my web site at www.datasentials.com/products/specialoffer and download it and let me know what you think. It’s not always about what you know; sometimes it’s the tools you use.

Thursday, September 24, 2009

What's the best way to find sales and marketing contact information?

I’ve been in sales and marketing for over twenty years now and I’ve used everything to try find information on the people I was targeting. Like many of you I found that most of the traditional data sources, like databases and lists have some good data but a large percentage of it was old, outdated and just wrong for what I was trying to do.


So just like you I turned to the Internet and with some success I started finding information here and there on the people I needed to talk to. What I quickly realized though was how much time I was spending looking for that data and how many time I came up completely empty handed. That’s when it hit me, there had to be a better way. There had to be someone or something out there that could help me find what I was looking for faster. The rest of this story changed everything for me not just how I look for company and contact data.


I met Donato Diorio from Broadlook Technologies in early 2002 and even though he was, at that time, focused on the recruiting industry I knew he had something that could help the B2B sale and marketing segment. Our paths crossed several times over the years and we bantered about B2B sales and marketing data but it wasn’t until 2007 while I was working on a very large business development project that I realized that the traditional tools used to find data on companies and contact were so bad. Shortly after that project ended I did some work for a startup where again I found myself looking for a better tool to find the data I needed, but this time it was worse because the companies we were targeting where not large enough to be in those traditional databases I’d used in the past. It just so happen that at that time I ran into Donato again and he told me I should take another look at his tools. He said that now they were much more effective for B2B contact searches. I did so and six months later Datasentials, my company, signed an agreement with Donato and Broadlook to represent and establish channels to bring their products to the B2B market.


The Broadlook suite of products is the most innovative set of tools I have come across in my 22 years of sales and marketing experience. I use them on a daily basis and can’t imagine how much time I have wasted over the years. These tools automate the data mining process of looking on the web for company and contact information. They are fast, effective and flexible allowing you to quickly find the information you need. In minutes you can find information that would take you hours, days or even weeks to compile by hand. Cut, Copy and Paste was a great invention but when you have to sort through hundreds or thousands of web pages and cut, copy, paste all day to get the data you need you figure out very quickly that it eats up a tremendous amount of your time. The Broadlook tools grab the data, put it into a friendly tabular format and then allow you to send it wherever you need to. I, like many of you, use Outlook as my contact manager and getting the data into Outlook couldn’t be easier.


If you have tried all the traditional sources and even some of the new ones on the web you understand the problems I faced while looking for the data I needed. You can find it but sometimes it’s old, sometimes it’s wrong and many times it’s spread all over in different places. Even if you find it how do you know it’s good and how do you get it into somewhere where you can use it. That’s where the Broadlook tolls really shine. First of all, is the data even out there on the web or not, I don’t spend hours looking for something that isn’t out there, the tools tell me in minutes. Second, how good and how fresh is the data? The Profiler product has a scoring process that tells you how reliable the data is, the higher the score the better the data source. I can even go directly to the page where it found the data to check for myself. Third, capturing the data and getting it into somewhere where I can use it without spending hours downloading or cut, copy and pasting. And finally, the flexibility of searching and getting what I want and not what I don’t need.


I’m not here to tell you that there is no work involved with using these tools but I here to tell you that the time you spend will produce tenfold to what you’ve done in the past. The better you get at using these tools the better your results continue to get. Like I said before, they are incredible tools and if you’re looking for the next generation of contact information research tools you really need to take a look at the Broadlook suite of products. You can see all the Broadlook tools at
www.datasentials.com/products/broadlook


Mike Pridavka
Managing Partner
mpridavka@datasentials.com
(414) 406-8470
www.datasentials.com